Networking is a great tool to help you reach your goals. You can network in person by joining critique groups, going to book fairs, masterclasses and workshops, or by attending book launches and conferences of organisations like SCBWI, FCBG, IBBY, the Bookseller and CWIG. Or you can network virtually through online critique groups, email, YouTube, your own website, Facebook, a Facebook Author page, Instagram, Twitter and by having a blog.
One of the most important reasons why should authors have an online presence is that it is an ideal way of publicising your self. Publicity is so important, anything an author can do to help sales and increase familiarity with their name, the better. Having a website and / or blog means prospective publishers and buyers of your books are able to look up more information than they could get off a publicity leaflet.
You can have an online presence at any stage of your writing career. You can promote your articles, short stories, poetry, forthcoming novel, or your column in a magazine or newspaper.
Virtual networking can generate more contacts and interest in your writing. You can meet people you might not have had the opportunity to meet in person, without the huge travel costs. You can refer potential editors to your site so they can see a range of your work and editors who have worked with you in the past can use the site to get in touch.
The net is available 24-hours a day, every day. An online presence will market your work to the whole wide world. It is an excellent marketing forum and should become an ongoing part of your business as a writer. Your blog is a business tool.
The Internet is here to stay as a communication media, so utilise your resources.